Sophisticated market insight for buying, selling, and leasing iconic residences. We provide the local expertise and global reach required to secure premier coastal estates and exclusive pre-construction opportunities.
Your property deserves more than a listing; it deserves a global stage. Leveraging the reach of the #1 Team in the U.S. for New Construction and over $2.3B+ in career sales, we position your home to attract the world’s most qualified buyers through sophisticated storytelling, data-driven valuation, and targeted international exposure.


The South Florida landscape is currently defined by a ‘Flight to Quality.’ We offer our clients exclusive first-look access to the region’s most prestigious Branded Residences, including the Ritz-Carlton, Mandarin Oriental, and Four Seasons. Our advisory specializes in the automotive precision of the Bentley Residences and the technical mastery of New Construction. We leverage our position as the #1 Team in the U.S. to secure the most desirable floor plans and high-equity "stacks" before they reach the public record. From the coastal elegance of Acqualina to highly discreet Off-Market Penthouses, we ensure you acquire non-replicable assets
Gain exclusive access to a curated selection of South Florida’s most prestigious long-term rentals and seasonal estates. From Brickell penthouses to private waterfront villas, we provide a bespoke list and seamless relocation service tailored to your specific requirements.

From the high-velocity urban core of Miami's Financial District to the secluded luxury of Palm Beach’s coastal estates, we provide a unified advisory for South Florida's most significant markets. Our approach integrates real-time data with exclusive off-market access, ensuring our clients stay ahead of capital migration trends in the region's primary growth corridors.

Experience the evolution of 'Wall Street South.' We provide priority access to high-altitude penthouses and iconic pre-construction projects like the Aston Martin Residences, catering to international principals and domestic investors seeking premier urban assets.

Navigate the world’s most prestigious zip codes. From private island compounds to legacy oceanfront estates, we secure high-value assets that define generational wealth and absolute privacy in Florida’s most affluent communities.

The "Yachting Capital" meets "Inland Luxury." We navigate the deep-water estates of Las Olas and the expansive, guard-gated acreage of Southwest Ranches, Weston, and Davie. Equestrian Excellence: Rare multi-acre holdings and world-class facilities.
Our advisory extends beyond the transaction. Explore our most frequently asked strategic questions regarding the South Florida luxury corridors, new construction advantages, and international relocation
The "Wall Street South" evolution represents the historic migration of global financial firms and high-net-worth individuals to South Florida, creating permanent demand for ultra-luxury assets. Florida remains one of the most tax-friendly jurisdictions in the world, offering no state income tax, no inheritance tax, and favorable homestead exemptions for primary residents.
Our Market Intelligence team doesn't just show property; we work alongside top-tier tax and legal professionals to help you strategically navigate the fiscal requirements of establishing residency, ensuring you maximize the capital preservation benefits of the Sunshine State.
Developer sales teams represent the seller; as your Fiduciary Advisor, my sole mandate is to protect your interests. We leverage our position as the #1 Team in the U.S. for New Construction to negotiate exclusive credits, priority floor-plan "stacks," and custom finish packages that are never disclosed to the general public. Our role is to ensure you enter the highest equity position possible from day one.
In the current landscape, "Flight to Quality" is the dominant trend. 2026 flagship developments offer non-replicable advantages: next-generation hurricane engineering, WELL-certified wellness integrations, and sophisticated smart-home ecosystems. For the global investor, these turnkey assets minimize maintenance overhead while maximizing capital appreciation. We prioritize developments with proven architectural integrity, such as Bentley Residences and the Aston Martin Residences, which function as managed lifestyle assets.
Our International Relocation Advisory & Concierge Services manages the full lifecycle of cross-border acquisitions. For our global clients, South Florida real estate serves as a premier hedge against currency volatility and a vehicle for capital preservation. We coordinate with a specialized network of tax and legal advisors to navigate residency requirements and fiscal structuring, ensuring a seamless transition into stable, high-demand corridors—from the Ritz-Carlton Residences to the private estates of Palm Beach.
Many of South Florida’s most prestigious legacy estates never reach the public MLS to protect the privacy of the principals. As a top-tier advisory, we provide exclusive access to "quiet listings" and private inventory for clients seeking absolute discretion and first-mover advantage. To begin your search, we recommend reviewing our South Florida Property Representation standards. For immediate, personalized access to our current database of non-public listings, please Inquire for Private Access to connect with our acquisition team.
We provide specialized advisory for Miami’s most prestigious branded residences. For those seeking legendary service, we prioritize the St. Regis Residences (Brickell), Mandarin Oriental Residences, and Four Seasons Residences. If your focus is on oceanfront exclusivity, we navigate the world-class amenities of Acqualina, Bentley Residences (Sunny Isles), and the highly anticipated Auberge and Delano Residences. These are not just homes; they are managed lifestyle assets designed for capital preservation.
Fort Lauderdale remains the "Yachting Capital of the World," offering deep-water estates in Las Olas and Harbor Beach with no fixed-bridge access for mega-yachts. Conversely, the "Inland Luxury" corridor—comprising Southwest Ranches, Weston, and Davie—is seeing a surge in demand for "Legacy Acreage." These areas offer rare, guard-gated privacy and world-class equestrian facilities that are increasingly scarce in the coastal urban core. We specialize in identifying properties that offer both lifestyle excellence and long-term land value appreciation.
Equestrian real estate requires a highly technical level of due diligence. From soil quality and drainage to specialized zoning for stables and training tracks, our team provides the Strategic Consulting necessary to evaluate these multi-acre holdings. We maintain a private database of off-market ranches that offer the perfect balance of rural seclusion and proximity to the high-velocity business hubs of Miami and Fort Lauderdale.
We treat your property as a collectible asset. Leveraging our status as the #1 Team in the U.S. for New Construction, we position your home through sophisticated storytelling and targeted international exposure. By showcasing the architectural integrity and lifestyle value to our private network, we attract high-net-worth buyers who are looking for turnkey perfection in Miami’s most iconic buildings.
Predictive analysis and tactical updates on capital migration, inventory absorption, and emerging valuation trends across Miami, Palm Beach, and Fort Lauderdale.
7 Features That Define Banyan Tree Residences’ U.S. Debut in West Palm Beach The Short Version Banyan Tree Residences has launched its first U.S. branded homes in West Palm Beach, bringing wellness-fo... ...more
Branded Residences & Penthouses
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A successful move is measured by more than just a signed contract; it is measured by long-term value and tactical execution.
Luis Herrera | Senior Luxury Real Estate Advisor at MILLION—the # 1 Team in the U.S. for New Construction with $2.3B+ in sales—specializes in South Florida luxury real estate and cross-border acquisitions. Serving Canadian and international investors, his advisory provides exclusive access to high-yield residential assets and new developments in Miami, Fort Lauderdale, and West Palm Beach. Luis’ expertise focuses on capital preservation, U.S. property diversification, and long-term equity appreciation within the South Florida market.
© 2026 Luis Herrera - All Rights Reserved. Preserving Wealth through South Florida Luxury Real Estate. > Expert Advisory for International Principals | Canada | LATAM | Europe | Global.
Luis E. Herrera, P.A. is a licensed real estate associate with MILLION Realty LLC. All data is deemed reliable but not guaranteed. MILLION Realty LLC, doing business as MILLION, is a licensed real estate broker in Florida.
Predictive market forecasts and tactical negotiation for South Florida’s premier waterfront enclaves and urban luxury corridors.
MIAMI & REGIONAL REPORTS
new construction forecasts
Specializing in South Florida’s premier waterfront enclaves and urban luxury corridors—from private island estates to the new financial center
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Brickell & coral gables
Palm Beach & Jupiter
Fort Lauderdale & the ranches
Strategic guidance and specialized access for a streamlined transition when buying, selling, leasing, or relocating to South Florida.
South Florida Property Representation
private advisory
off-market listings
relocation concierge

(305) 800-1234
Advisory Headquarters: 237 S Dixie Hwy 4th Flr Suite 465, Coral Gables Florida 33133-4824